Alethia

Alethia offers expertise in how to use analytics and Data Science understand and grow your customer base. We can help your organisation develop a better understanding of who your customers are. We use these insights to spot growth opportunities which will help you to grow your sales and increase customer loyalty to your brand. Our clients include retailers, FMGCs, an Insurance Group, a Global travel firm as well as Government departments and start-ups. We have decades of experience of how to create valuable insights from customer data. Example projects: • strategy analytics including customer segmentations and forensic analysis of CLTV to CAC • machine learning models to identify propensity to buy, churn and acquire • Data Science practitioner training for a FTSE 500 company • Investor advice on Machine Learning and other emerging technologies If you need help to better understand your customers or members and want to learn how to use data analytics and machine learning to develop competitive advantage then please get in touch. Testimonials: • "I would recommend strongly - particularly to organisations that believe they are sitting on valuable data but don't know where to start." Research Director, Global FMCG (May 2019) • " led the work and really guided us into what was possible and would deliver the biggest impact. His work was incredibly thorough and his analytical and modelling skills are brilliant." Customer Director, Global travel firm (Sept 2019) "Lots and lots of insight in here to act on!" Insurance Group CFO (November 2017) "Love it, great work for all of us to know about our customers to drive the business forward." Managing Director (December 2017) "This is a fantastic piece of work! Feels like there's a huge number of opportunities we can pursue off the back of insights. Excellent." Finance Manager (December 2017)