AmRest

AmRest Holdings SE is a multinational foodservice company based in Wrocław, Poland. Founded in 1993, it operates over 2,099 stores across 22 countries, primarily in Europe and China. The company began with a Pizza Hut franchise and has since expanded its portfolio to include well-known brands such as KFC, Starbucks, and Burger King, along with proprietary concepts like Freshpoint and Rodeo Drive. AmRest focuses on quick-service and casual dining, utilizing a business model that combines franchising with owned brands. The company emphasizes delivery and express formats to meet the needs of mass-market consumers. With a strong presence in Central and Eastern Europe, as well as Western Europe and China, AmRest continues to grow by targeting high-traffic urban areas and adapting to trends in digital ordering and off-premise consumption.