Babyshop Group

Babyshop is a leading global ecommerce and retailer based in Sweden, with a physical store in Sweden. Our workforce consists of around 200 employees and over 25 nationalities. The Babyshop Group includes - apart from the physical store - the online sites Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com. The product assortment comprises baby and childrens clothes, shoes, toys, strollers, car seats, maternity clothes, and accessories. We also have a self-automated AutoStore warehouse solution containing 130,000 boxes and 120 robots, and as of June 2020, all run on renewable energy. The Babyshop Group was founded in 2006 and is minority owned by Verdane funds. Our websites: https://www.babyshop.com https://www.lekmer.se https://www.alexandalexa.com https://www.melijoe.com/en