Bally's Interactive

Bally's Interactive is the digital gaming division of Bally's Corporation, operating in North America and international markets. It is a leader in digital gaming, offering a range of services including sports betting, iGaming, free-to-play games, and poker through a multi-brand portfolio. The division utilizes proprietary technology to enhance customer experiences and operates under various brands, such as Bally Bet Sportsbook and Bally Bet Casino. The company provides a user-friendly app for sports betting, featuring daily promotions and available in multiple U.S. states. Its iGaming offerings include popular slots and table games, with partnerships for live dealer games and tournaments. Bally's Interactive also leads in the bingo market with platforms recognized for excellence. The division targets a diverse customer base, appealing to casual players and serious bettors alike, while emphasizing safety and personalized gaming experiences.