Brand DNA Advisors

We help small- and mid-sized professional services firms who want to elevate their brand, achieve sustainable growth, and impact their communities. By focusing on the brand experience at three levels, our process helps firms gain clarity about their brands and elevate them through both internal structures and external marketing and business development. The result enhances the employee and client experience and strengthens the impact firms make in their communities. OUR PROCESS ∞ Brand Discovery: We will guide you in decoding the foundational elements of your brand through surveys, benchmarks and facilitated workshops. Next, we'll identify relevant change initiatives and strategies for increasing your brand equity. ∞ Brand Culturization: We will help you implement the structures, systems, and tools your employees need to deliver your brand promise. We will provide coaching and professional development training to grow your culture around your brand promise. ∞ Brand Regeneration: We will help you with the creation of content and communications strategies for showcasing your brand through marketing and business development. SPECIALTIES: • Internal and external surveys • Benchmarking • Branding workshops • Change initiative planning • Team building • Leadership coaching • In-house training • Content development • Graphic design • Communications planning • Business development positioning OUR CORE VALUES: Integrity – walk the walk and model the behavior Brave – explore new territory and trust the process Bold – name the elephant in the room Connectedness – community makes us stronger Relevant – embracing learning keeps us credible Intentional – take a stand and make an impact