Brandwidth Global

Brandwidth Global (BG) has become the expert at understanding consumer buying criteria through detailed analysis of online communications. BG focuses on human behavior and the factors – emotional, intellectual, social – which determine why and how a consumer chooses. Indeed, our analysis begins where data collection ends. Why Brandwidth Global is Relevant Now At this moment of physical distancing, understanding human connection in digital spaces is essential. Brandwidth Global is a strategic insights firm with extensive experience in the pharmaceuticals (Rx, OTC, and specialty), healthcare, and wellness industries. Our team of interdisciplinary, cognitive and behavioral experts delve deep into the heart of the consumer (patient and provider) experiences to identify opportunities for brand growth and generate brand messaging to build meaningful, substantive connections. What We Do We take online discussions seriously. Online discussions are a source of uncensored and organic data about people's lives in real time. We approach understanding consumer data holistically. In combination with web-based observations and analyses, BG conducts original research through surveys, focus groups, and one-on-one structured interviews with consumers, patients, and prescribers to identify common themes and consumer focus. We Examine Evidence Rigorously We provide comprehensive literature reviews, research briefs, and meta-analysis of relevant work from several scholarly fields including psychology, anthropology, and linguistics, along with biomedical sciences and clinical trials. From Insights to Visions As experts in cultural, medical, and scientific understanding, our analysis can turn complex data, gleaned from web-based research, into higher-order insights. We're not content to tread the known, and we never treat the insight as ‘the end'. We aren't finished until we're sure we have a unique, opportunity-opening perspective to share.