Cetelem

Cetelem, founded in May 1953, is a subsidiary of the BNP Paribas Group and specializes in consumer credit. Initially focused on financing household appliances and furniture, Cetelem has expanded its offerings to include automobile financing, life insurance, and credit reporting services. The company was also a pioneer in Internet credit, launching its online services in 1997. Cetelem primarily serves individual consumers looking for financing solutions for household goods and vehicles. Its growth has been closely linked to the French consumer goods market, and it has established itself as a respected source of insights into consumer buying trends. As part of BNP Paribas Personal Finance, Cetelem continues to provide personal finance solutions across Europe and beyond.