Choga by Purnima Tyagi

We have many home grown and international brands in ready to wear garment segment. However there are fewer options when it comes to customisation or tailor-made garments. We mostly rely on traditional tailors and seldom hunt for a professional and we see a gap in the professional customisation in western wear segment. For casual and party wear western attires consumers end-up on ready to wear outlets because finding a good fit tailor for a western wear is quite cumbersome and a notch expensive. Modern Indian females are much more aware and constantly upgrading their fashion statement. We see it as a great opportunity to provide them a platform for their all fashion needs with the option of complete customisation. Currently India has one of the largest young population in the world which puts us in the midst of one of the largest market with immense business growth potential.