Seed Beauty/ColourPop

Seed Beauty is a cosmetics incubator and parent company founded in 2014 by siblings Laura and John Nelson. Based in Oxnard, California, the company operates with a vertically integrated model that combines research and development, manufacturing, and marketing. This approach allows for rapid product development and responsiveness to trends. Its flagship brand, ColourPop Cosmetics, is known for offering affordable, cruelty-free makeup directly to consumers. Seed Beauty provides comprehensive solutions for beauty brands, including product development through in-house labs, manufacturing for small-batch releases, and marketing strategies that leverage social media and influencer collaborations. ColourPop's product range includes makeup, skincare under the Fourth Ray Beauty sub-brand, and body makeup via Sol Body. The company targets Gen Z and millennials through its e-commerce platform and retail partnerships with Ulta Beauty and Target, while also engaging in collaborations with popular franchises.