Content Score

Content Score is a Factmata company that helps platform moderation teams identify harmful content and ad buyers avoid wasted ad spend on brand unsafe and unsuitable content. Content moderation and media monitoring are imperative as brands are increasingly being threatened with loss of revenue caused by inadvertently supporting racism, sexism, hate speech, and other forms of online harm due to the inherent difficulty in identifying harmful content. Publishers may unknowingly post articles that some may perceive as inappropriate, while advertisements may mistakenly be placed onto websites and pages that are associated with negative aspects of racism, sexism and similar inference.