Cube Partnership

Cube Partnership is an expert delivery and consultancy business specialising in event and stadium retail, ecommerce, licensing and merchandise services for sports rights holders, events and teams. We create exceptional merchandise experiences for spectators and armchair fans which drive revenue and brand engagement for rights holders. We look after the retail so our clients can concentrate on their core business. We have built a new kind of sports retail and licensing business. A business based on partnership and collaboration and on the changing needs of rights holders. Alongside the wider Cube International group, we combine industry-leading experience and expertise and bring together a team with a love of sport and a passion for the business of sport. We are well known in the industry for our strategic thinking, creativity, positive can-do attitude and determination, and have managed programmes for some of the leading brands in the international sporting world, including The Ryder Cup, The European Tour, America's Cup, NFL, Formula 1 and the Cricket World Cup.