DAIVID

The Problem: The use of human respondents in advertising research is inherently slow and expensive. As a consequence, only 1% of global ads are tested before launch and many millions of dollars are wasted supporting creative which should never have been released. The Solution: DAIVID's Emotional AI. DAIVID's Emotional AI technology measures the attention captured and emotions evoked by creative. Our predictive algorithm is built by layering multiple techniques and technologies to achieve the deepest understanding of the connection between creative devices and video performance. Having understood this connection, DAIVID can test any creative without needing to show it to human respondents. Datapoints used to train the algorithm come from a variety of sources, including eye tracking, campaign metrics, social media stats and computer vision, while emotional impact is tracked using facial coding and categorised using the company's proprietary DAIVID 39, created using the world's most advanced academic studies on emotions. DAIVID has 3 products: Brand Strategy: Informs brand strategy by analysing competitor performance, category content, emotional white space and brand consistency. Evaluate: A world-class video testing tool which unpacks attention captured, emotions evoked and video metrics generated by creative. Audience: Informs media strategy by understanding which videos to support and identifying the ideal target audience.