Data Impact by NielsenIQ

An increasingly complex market has put consumers at the centre of an omnichannel environment. For brands to succeed in this new reality, an ecommerce strategy that harnesses the power of data analytics is essential. Our platform offers the most complete and accurate suite of tools in the industry. Every day we collect more than 60 billion data points, tracking more than 50 000 online stores in 40 countries. Our location-based analytics provide precision unequalled among analytics providers. Data Impact's digital shelf monitoring, Amazon insights and eretail media tracking give actionable and accountable guidance. Our scalable data is AI-powered and provides granular insight for manufacturers that directly improves sales, visibility, share of assortment, distribution, tracking and category overview.