Decor Outdoor

In 2007, Bill Ferris decided to create a different, more pleasant way to shop online. He was tired of banner ads, pop-ups and (to be honest) the hoarder-like clutter of many retail websites. Similarly, he found that phone calls were often answered by people unfamiliar with products and emails were usually sucked into the great void of cyberspace, never to be heard from again. Inspired by high-end boutique clothing stores, he set out to create a new kind of online store - one that would enable customers to easily find items without sensory overload. He would ensure the same level of personal attention that he hoped for when shopping.