Design for Good

Design for Good aims to be the world's most ambitious and impactful design non-profit. It is a global alliance, comprising many of the world's leading organisations, who will unleash their combined creative talent of thousands of designers, to design and deliver positive impact against the United Nations' Sustainable Development Goals each year. The anticipated result is direct improvement to millions of lives, on a scale only possible through global collaboration. The founding alliance comprises General Mills, Logitech, McKinsey & Company, Microsoft led by Xbox, Nedbank, Nestlé, PepsiCo, Philips, and the Royal College of Art, with the aspiration of many more of the world's leading organisations to join soon. The design leaders at each of the founding companies will make up an advisory council that unleashes and supports the 5,000-strong design community across all nine organisations to voluntarily participate in an unprecedented nine month initiative to design and develop open-source products and services to address some of society's biggest challenges. Each year, Design for Good will focus on one UN SDG. In this, its inaugural year, Design for Good will seek to address Goal 6, focused on clean water and sanitation. Gilbert Houngbo, Chair of UN-Water, is a trustee of Design for Good and will help cultivate the support of local NGOs in communities most affected to provide insights into real-world needs and constraints, to ensure designers' solutions are sustainable. The intention is not only to create direct and measurable change, but to transform the way large companies and institutions collaborate on a common goal. The initial results of Design for Good, with the first ideas announced for implementation, will be published later in 2022.