Energy Lollipop

Your community is craving the agency to help fight climate change. We provide the numbers, colors, and gamification to make it fun. We have created a Chrome extension that shows your home's CO2 emissions in 15-minute increments – and we make it fun, like a game. Most people working in energy, solar, and climate change have been making a big mistake — that money, fear, and kilowatt-hours motivate people. We have a different hypothesis. Based on deep behavioral research, we discovered that people are more motivated to save energy and install solar when they see in the data in the form of CO2. And the message needs to be simple — one number, one color, in real-time.