EverUp

EverUp is a prize-based money app rooted in behavioural science, aiming to help people engage with their financial life. We aim to reward saving (for your short-term saving goals) and spending (as you achieve your saving goals) with access to free games for a chance to win tax-free money. We have assembled an experienced team at the intersection of fintech, lottery, gaming, insurtech and blockchain/ crypto. We have built a prize-linked engine upon proprietary game algorithms and stochastic simulations. We are now building a saving and payment eco-system underpinned by our prize-based platform. Financial services are low-engagement products. Many good customers do not get excited by what they earn from interest rates and cash-back offers. The rewards industry has not really innovated since the inception of airline miles. If people are not engaged, they are not likely to make good long-term financial decisions. Rather than offering customers boring rewards for good saving and spending, EverUp wants to offer customers instant prizes, free lottery tickets to win up to £1m tax-free, mystery prizes, promotional products and more (to be announced soon, together with the new prize-based and gamified rewards products we are working on). The more engaged people are about their savings and spending, the more likely they are to make good long-term decisions. We have been accepted into the FCA Innovation Hub - Direct Support function, and we are entered on the Financial Services Register.