GMU Center for Retail Transformation

The Center for Retail Transformation aspires to be a go-to resource for startup, small, and medium sized retailers and other members of the retail ecosystem. The Center focuses on 3 key areas: • Industry-relevant research • Developing workforce-ready talent • Providing value-driven, real-world solutions The Center is developing strategic partnerships and alliances with retail sector leaders, trade associations, and key government entities to enhance George Mason University's ability to educate retail leaders and practitioners - including Mason School of Business students and retail sector visitors from around the world. The partnerships will inform and enhance the Center's research into retail industry trends and changes, enable to produce fact-based and data-driven forecasts of industry trends, as well as customer perceptions of retailers and the industry as a whole. Consistent with the School of Business' emphasis on sustainability, the Center promotes socially-responsible retail initiatives, and encourages the industry to adopt innovative best practices. Our advisory council is made of faculty and 20+ industry experts who have shared their experiences and expertise to help launch the Center. For partnership opportunities or to request more information, please email sbretail@gmu.edu