Great British Car Journey
Over 130 carefully chosen vehicles tell the story of The British Motor Industry on an interactive journey spanning the last 100 years. Guided by an audio-visual tablet, visitors will meet the two founding fathers of the industry: Herbert Austin and William Morris whose vast manufacturing plants in the Midlands produced millions of cars which were exported all over the world. British cars heralded a global transport revolution mobilising billions of people. Now that era has passed: cars have become as reliable and disposable as a domestic appliance and the industry has become globalised and centred in the East. China is the world's largest car manufacturer whilst Japan leads the export race which was once a British preserve. Austin, Morris and many other British brands have long since disappeared but now they have experienced a renaissance in the Derbyshire Dales. From the legendary Austin 7 to the magnificent Mini this is the story of engineering, enterprise and endeavour which for a brief period saw British cars rule the road.