GrowthDriver

We provide Private Equity firms with a brand health assessment for business acquisition targets within weeks (before final bids are due) to understand the marketing funnel strength (% awareness, % consideration, % usage), consumer satisfaction (% promoters, % detractors) complete with negatives, positives and concerns. We provide consumer package goods companies with an understanding of how markets work from the consumer perspective and how to influence them. For high impact growth, we identify positioning, messaging and innovation opportunities to help close growth gap, accelerate plans and amplify growth potential.