GSM Retail Group

A proud member of the Gerard Private Holdings Group, the Gerard Sourcing and Manufacturing (GSM) Retail Group has been working with leading retailers to connect consumers with innovative and affordable electrical products for generations. With significant infrastructure and experience on the ground in Asia, supported by our Australian HQ, we operate with the strategic pillars of Innovation, Sourcing, Brand, Compliance and After Sales Support. Since electrical industry stalwarts, the Gerard Family, conceived Gerard Industries and the Clipsal brand in 1920, the broader group has acquired or established world-class electrical brands including: Mistral, Chief, Bellini, Magnavox, Gardenglo, Linda, Ringgrip and Taller. The GSM Retail Group was formed in 1988 as a focussed and dedicated household appliance and electrical hardware manufacturer and distributor, establishing strong partnerships with Australia's leading retailers.