Incite Foodtech

Incite Foodtech (also known as Incite Foodtech Sdn Bhd or IF) is a food-tech venture headquartered in Kuala Lumpur, Malaysia. We create and supercharge QSF (quick-serving-food) brands' growth in a sustainable manner by leveraging on a "plug-in & scale" model, as well as mergers and acquisitions (M&A). Incite Foodtech was formed by a group of maestros from several industries such as F&B, Technology, Hospitality, Financial & Banking, Logistics, Marketing & Creative Arts, and more, much like distinct flavours in a meal. Our mission is to offer comfort food to everyone and open up new opportunities for F&B creators. As of Q1 2022, Incite Foodtech operates in 20 locations with eight brands under its QSF brands portfolio (Union Artisan Coffee, Hope Coffee, Le Claire Patisserie, Eggdicted, Lada Merah, Wondermama, Halley and Goodbooch).