matelso GmbH

CALL TRACKING TO TRACK INBOUND CALLS – complete your data with call conversions Calls are extremely valuable conversions and have to be included and analysed in any marketing campaign. Use this data for 360 degrees reporting and a better understanding of your customer journey. Which channel performs best (online, print, tv...)? Which online channel (SEA, social media, display...) generates the most calls and telesales? CALL TRACKING TO CONVERT CALLERS – boost your service centre Enhance your telesales workplaces and generate more conversions via phone. Dynamic call routing connects the caller with the right agent, based on a digital fingerprint (e.g. shopping cart value or content). Intelligent pop-ups provide your agent information on the caller from the online world (e.g. marketing channel and -content, page views, last clicks etc. CALL TRACKING TO OPTIMIZE YOUR ADVERTISING – make the most of your marketing budget Call conversion data is the fundamental basis for optimizing individual marketing channels (SEA, display, newsletter, social media…) down to the keyword- and banner level. Our integrations for web-analysis-, bid-management- and a/b-testing-tools as well as ad servers push the call data into your everyday tools.