Rural King Farm & Home Store

Rural King, also known as RK Holdings, LLP, is a family-owned retail chain that serves as America’s Farm and Home Store. Founded in 1960 in Mattoon, Illinois, the company has grown to operate over 128 stores across 13 states in the eastern United States. Its headquarters, distribution center, and flagship store are located in Mattoon. Rural King offers a wide variety of products tailored to rural communities, including livestock feed, farm equipment, lawn care tools, workwear, home goods, and automotive supplies. The company also features specialized services such as R.K. Guns and R.K. Tractors, focusing on firearms and heavy machinery. With a commitment to friendly customer service, Rural King caters to farmers, pet owners, and homeowners, providing essential goods and services to meet their diverse needs.