Maxeda DIY Group

Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. These retail chains are represented by 344 stores, both owned and in franchise form. Maxeda DIY Group has more than 7,000 employees of whom 550 work at our head offices in Amsterdam en Brussels. Together the stores have a total surface area of over 1 million m² with more than 1.5 million customers each week in the stores and online. Our mission and vision We serve all Makers, from beginners to more experienced. Through our stores and online, we help with advice, inspiration and the largest offline and online range to make sure every DIY job can be done in the best way. Our goal is that our store formulas are the top-of-mind DIY retailers with a wide range of [sustainable] products to make homes more sustainable and beautiful. In doing so, we help Makers contribute to a more sustainable world through their DIY jobs. In addition, as Maxeda, we have reduced our CO2-emissions by 42% by 2030 and are committed to the long-term goal of being climate neutral by 2050. Our strategy Maxeda's strategy is to make our company and the life of our customers more sustainable. With our strategy 'Make it Sustainable' we want to build a sustainable and attractive retail organization through five growth engines: Store, Product, Digital & Data Intelligence, People & Community and Home. The growth engines include various projects and initiatives. Consider, for example, partnerships with Zoofy, Casius and PWIIC (Home); renewing stores (Store); Employer Branding (People & Community); increase the range of sustainable products (Product); and further develop various online channels (Digital & Data intelligence).