MR DIY Indonesia

MR DIY Indonesia is a prominent home improvement and household retail chain, part of the Malaysian-based MR D.I.Y. Group. Established in 2017, it has quickly grown to become Indonesia's largest retailer in this sector, with over 850 stores nationwide as of late 2024. The company operates under a value-for-money philosophy, offering a diverse range of products at "Always Low Prices." The product offerings include household essentials like cleaning supplies and kitchenware, hardware and tools for DIY projects, and lifestyle products such as decorative items and stationery. MR DIY Indonesia emphasizes self-service retail, ensuring organized product displays across various categories. The company targets price-conscious households, particularly middle- and lower-income families, by strategically placing stores in suburban areas to enhance accessibility. With a commitment to local employment, over 50% of its workforce is recruited from outside Java, fostering community ties and supporting regional job growth. MR DIY Indonesia leverages the expertise of its parent company while adapting to the unique needs of the Indonesian market, contributing to a global network of over 4,000 stores across 13 markets.