Naranja X

Naranja X is a fintech company based in Cordoba, Argentina, founded in 1985. Originally starting as a sports shoe store that offered credit through a paper card system, it has grown to become the largest credit card issuer in the country. Naranja X serves over five million customers and operates more than 180 branches, focusing on simplifying financial lives, especially for those underserved by traditional banking. The company offers a variety of financial products and services, including over 10 million credit and debit cards, digital banking services, and personal loans. Customers can manage their finances, make payments, and access services through the company's app and branch network. Naranja X has embraced a cloud-based strategy, prioritizing innovation and cybersecurity to enhance customer experience and protect data.