Rifai

Our origins were modest, but the goals were certainly not. Al Rifai's vision is to become a world leader in the nuts industry, and a top of mind brand name when thinking of nuts and savoury products. Product development No other Nut company is as comitted to development and innovation as Al Rifai. Breakthrough product creations are a source of our pride and joy. Mixing and blending fresh nuts to the retail demand was a risky challenge that gained Al Rifai brand its popular reputation as the base of all flavours. Consumption habits Yes we can! Long back we challenged ourselves to change the perception of nuts and coffee in the market, took us time, lots of flavours and ingredients, maybe few missed meals, hence it is a market factor today that Al Rifai brand has changed the preception and values of nuts in the Middle East . Nuts have been upgraded to the value of delicacies and savoury items that are consumed more occasionally.