Rubber Shirt

Rubber Shirt is a vehicle for Alan Welsman, Simon Jobling and an extended network of business strategy experts to provide help to businesses and organisations. Unlike the large management consultancies, lean strategists, ‘growth hackers' and ‘app-builders-cum-strategists', Rubber Shirt approaches every project from a commercial, business strategy oriented perspective. The practical result of the Rubber Shirt approach is that clients who want to - create new businesses, lead innovation and disruption in an existing sector; or ‘keep up' with the nimble disruptors; or simply ask the right questions about the impact of technology on their business – receive a truly bespoke service, adhering strictly to the client brief and with tangible actions. Undoubtedly these projects will involve significant understanding and evaluation of digital –business models, platforms, activation techniques – and one of the things that Rubber Shirt prides itself on, is that it has deep experience in these areas, gained both before and after the arrival of the internet. So we can show you that you don't always need a drone strategy, you don't always need to consider VR, but you should probably be familiar and considering strategies involving Blockchain, RPA and AI. Timing your investment is everything, as the music business discovered many years ago and the insurance, education, pension and publishing sectors are discovering now. But digital is still an enabler to a business strategy – a revolutionary one, for sure – and understanding who you are, what you stand for and what you are going to do, is still more important ultimately than the technology deployed.