SapientNitro

SapientNitro was a digital marketing and technology services agency based in Boston, Massachusetts. Founded in 1990, it became a division of the Sapient organization and later merged with Razorfish in 2016 to form SapientRazorfish, which was rebranded as Publicis Sapient in 2019. The agency specialized in experience-led digital transformation, offering services such as experience design, creative strategies, and technology services. They focused on creating emotional and transactional experiences across various touchpoints, integrating storytelling with marketing, and developing innovative digital tools tailored to client needs. Notable clients included Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone. SapientNitro was recognized for its fixed-time, fixed-price model and its commitment to enhancing customer experience through digital solutions.