Seda Studios GmbH

Welcome to šeda studios® Pronounced [ shedda; ˈʃeda ] šeda studios is a ready-to-wear label founded by Kevin Špalek, a germany born and bred creative with slavic roots. The letter "š" is a part of the latin writing system and is vocalized as the "sh" in "shadow". It's mainly used in the slavic, baltic and balkan regions of Europe. The word "šedá" is czech and translates to "grey". This color is a metaphor for the brands objective to explore the duality of the world. Just as the medal has two sides, everything is relative. It's about rather having questions that cannot be answered, than answers that shall not be questioned. The conviction: Only ideologies deal in absolutes. Dealing in absolutes means to take an answer and exclude all other possibilities. If this, then only this. In science, this is considered an insufficient practice. In philosophy, it's interpreted as a path leading to imbalance with life, others, and oneself. It means to deny the universe as it is. Reality is not made of binary truths or black and white ideas. It's described best in a ternary system or millions of greys. šeda studios #sedastudios KŠ