Serena Flowers Collective

Serena Flowers Collective is a collective of women of all ages who take ownership for their lives, level up in business and life, and ultimately make a major impact in their communities across the world. Serena started out by creating a business called The General Store, which serves attendee's at some of America's biggest music festivals (Coachella, Lost Lands, Kaaboo, and Stagecoach- to name a few.) She found her niche in the industry and provides a superior service that makes her a respected female figure in the music festival industry. Having been an entrepreneur for over 20 years and taking her business from zero to one-hundred, Serena has experienced success and failure. Giving her knowledge and insight into what it takes to be a successful female entrepreneur in a male run industry. Now that she has created a successful six figure business, raising a toddler, and endlessly creating herself and the lifestyle she desires, she now wants to give back. Give back to women of all ages and teach them the skills and tools to take ownership of their lives and level up in business by creating a community here at SFC.