SHADY.CLUB

SHADY.CLUB is an all female-founded startup with a small team of people that are passionate about fashion, sustainability and technology. We're driven by the desire to stick it to The Man (otherwise known as fast fashion). We built SHADE: a Chrome extension and simple software solution that integrates visual search into the sustainable brand's customer journey so that their products are recommended as similar and sustainable alternatives to searched products. With SHADE, sustainable fashion brands can circumvent greenwashing, benefit from higher product conversion rates and quickly grow their business. As for their customers…well, they don't have to compromise style for sustainability.