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Targeted R.L. Polk Identified Buyers By integrating our proprietary data and technology with the R.L Polk® Purchase Predictor we identify "In-Market" consumers in your area who are looking to purchase a vehicle. Transparent 3rd Party Tracking with Google Analytics Every month our highly trained Campaign Analysts review your Google Analytics and overall campaign performance. Verified Results Track Your True ROI True ROI is confirmed by R.L. Polk® Campaign Evaluation Reports, which provide an empirical measurement of campaign performance. Data Opt-In Database of 125 Million Our Digitally Responsive Database of 125 million opt-in users can be suppressed of the dealer DMS/CRM data to guarantee accurate results.