Smiggle UK & ROI

Smiggle UK & ROI is a retail company based in the United Kingdom and the Republic of Ireland, specializing in vibrant stationery and lifestyle products. As a subsidiary of the Australian brand Smiggle, which was founded in 2003, it offers a wide range of items including pencil cases, writing tools, backpacks, lunchboxes, electronics, and novelty gifts. The company operates standalone stores and "shop-in-shop" concepts throughout the UK and Ireland, providing products designed exclusively in Melbourne. Smiggle primarily targets children and young demographics, making it a popular choice for students and parents seeking fashionable school supplies and accessories. With a dedicated workforce of around 384 to 388 employees, Smiggle UK & ROI continues to be a notable player in the retail market.