Spark CMO

Founded marketing advisory to help public and private companies position themselves for domestic and international growth, drawing on mid-market and Fortune 50 leadership to spark, cultivate, and sustain recurring revenue for VC- and PE-backed companies. Specialize in corporate growth phases including start-up, turnaround, acquisition, pre- and post-IPO—taking the marketing function from afterthought to forethought. Set up marketing as a data-informed strategic partner by: – transitioning marketing from a cost center to a growth engine – connecting marketing metrics to revenue – developing long-term gross and net retention – when to make (in-house) and when to buy (agencies) – prioritizing time and spend in corporate projects Turn strategy into action by: – aligning growth plays through integrated campaigns – acquiring and retaining customer relationships – creating unique and meaningful customer experiences – collaborating with sales, product, HR, compliance, and legal – optimizing marketing performance through measurable analytics – integrating instinct and experience with data-enabled decision-making