Swan Publishing Ltd.

•Swan Publishing delivers two community magazines to 20,000 of the most affluent homes and businesses in Birmingham: Moseley, Kings Heath, Harborne and Edgbaston. •Each magazine has a 10,000 home/business circulation which covers the best part of each of these districts. •The magazines have a balance of advertising and locally relevant editorial so people keep them and read them and we have been told by countless advertisers that the advertising works •Our magazines are read, kept and used. They are attractive, well written and well produced so people keep them on the coffee table rather than tucked away out of sight. People keep hold of them until they get the next issue – giving your advert a two month shelf life – and lots of people keep back copies too making that even longer. •Our magazines have been running for eight years so local people have come to trust and rely on them. •Many of our advertisers stay in the magazines month after month, year after year because it is the best way for them to reach their local market for example 40% of the ads in this latest My Moseley have been with us for 5 years – since July 2008 – because it is working for them (flick through My Moseley with post its on all ads that have been in mag for 5 years) •People have come to know and trust the magazines which means by association they are likely to trust the businesses within our pages •Regular advertisers in here are seen as an established part of the local community •Being in our magazines is part of a marketing strategy – they may say they saw you elsewhere – but your credibility is reinforced by your presence in the mag