The Solar Movement

The Solar Movement is a groundbreaking initiative dedicated to making solar energy the default source of power by combining innovative design, technology, and advocacy. Founded by visionary solar designers Marjan van Aubel and Pauline van Dongen, in collaboration with strategist Pallas Agterberg, the movement envisions a future where solar energy seamlessly integrates into our lives, fostering sustainability, equity, and joy. The aim of The Solar Movement is to establish solar design as a recognized design driver worldwide – deviating from the dominant, technical approach to solar that has long ignored the key cultural aspects of a solar centric movement.