Undertones

Undertones is a 100% BIPOC women-led business that aims to make the world a more equitable place for BIPOC and other marginalized communities. We work toward this by elevating BIPOC brands, amplifying BIPOC voices, and increasing transparency around DEI by uncovering the economic, social, and community impacts of consumer brands. We researched hundreds of the top consumer brands, and ranked them across a proprietary 50+ point ranking system to equip consumers with the information they need to make better informed purchasing decisions.