Universe Group

Evidence led business consultancy providing independent advice and dedicated solutions. We ensure commercially focused device development and launch of medical devices across the EU. BUSINESS DEVELOPMENT Decision makers are looking for a game changing device that will improve clinical outcomes of the patient as well as reduce financial and human resource requirements. We support companies in challenging them to address, both internal and external business considerations to ensure an optimum value proposition to accelerate market launch or expansion and reducing barriers to entry. Activities include: - Assessment of opportunity (expanding or new markets) including market access, guidance on distribution channels, prescriptions, sales - Act as a broker - Due diligence on new partnerships - Measuring the market in a specific field or application in order to concentrate its resources and investments / prioritise its investments and development - Network to find suppliers/ distributors, use of KOL to initiate sales - Hire of expertise - Link companies with VCs for funding in key target markets BUSINESS SUPPORT Provision of evidence based insights in support of business development activities, to inform decision making - Reporting on market trends to keep up to date re development - Business intelligence - Tracking competitors' developments and pipelines - Market access review including reimbursement issues - Study of the customer/user/patient experience - Stakeholder input into development - Device brand positioning, communications and value proposition - Market research studies including ideation, usability validation and customer/user/patient experience studies STAKEHOLDER ENGAGEMENT Ensuring engagement throughout development to create value, foster growth and loyalty that leads to revenue generation. - KOL Identification and virtual advisory boards - Opinion and advice network (HCPs, Payers, patients/ advocacy) - Wholesaler/ HCP input