Viet Tinh Anh JSC - My Kingdom Toy Shops

Research has shown that our children spend approximately 15,000 hours playing during the first six years of their lives. As Vietnam has a growing young population, the demand for play materials is continually expanding. Understanding this evolution, Viet Tinh Anh Joint Stock Company was established in 2009 by a group of young entrepreneurs who were passionate about providing high-quality play materials to children. At Viet Tinh Anh, we have the ambition to help children awaken their creativity, stimulate their imagination and foster theiroverall development, while keeping them entertained and imparting ethical values. Currently, Viet Tinh Anh is the official distributor of LEGO in Vietnam and other globally-recognized toy brands such as SIKU – die-cast vehicles from Germany, Moxie Girlz of MGA Entertainment from the United States; Pink Poppy, Champion, K-kids – baby toys, and Janod – musical instruments from France... VISION: Viet Tinh Anh Joint Stock Company seeks to become the mostreliable partner of every family in Vietnam by providing the best quality play materialswhich will help parents to entertain and develop their children to the full potential. MISSION: To develop children's imagination and creativity by providing them with healthy, safe and educational play materials and entertainment, Viet Tinh Anh committed to provide hours of fun and development to children in a positive way. CORE VALUES: Viet Tinh Anh believes all values below will help all members together to achieve targeted objectives. - Customers first - Comprehensive Responsibility - Creativity and Progress - Openness and Respect - Team-work