WAKING STATE DESIGN

We insert a breath of joy into all of our work. We love learning and discovery, we love people and creating things and 2D and 3D environments for them – for us – to look at, move through, be informed by. Founded by Tamara Gould in 2003, we have since created design and art that seeks to achieve balanced visual environments that enhance and bring to light their purpose. Research, communication, collaboration and intuition are key to our work. We believe in the organic process. We believe in magic. Our ever present goal is the creation of meaningful visual languages that define clear and unified brands, from concept through to completion, in identity, print and digital media, signage & wayfinding, events, color design, art direction and storytelling.