Woodshores AB

According to the Economist Business Unit, managing luxury «is not only more difficult than ever, it is actually one of the most difficult managerial tasks. This is deeply embedded in the nature of luxury»¹. The ESMT European School of Management and Technology explains that «most of what we know about designing customer experiences originates from work developed [for] mass brands... The luxury experience is different from "simply" offering the highest possible level of quality in each of the brand touch points»². In short, it requires a particular insight to succefully manage a luxury brand, let alone a luxury watch brand. This is why at Woodshores we combine our analytical, strategic and creative methods to collaborate with clients and solve their business challenges. We have a deep understanding of the watch industry and we carefully monitor the international market. We help watch brands to re-imagine possibilities, develop solutions that set them apart from competitors and foster meaningful relationships with consumers.