World Corporate Golf Challenge

The World Corporate Golf Challenge began in the United Kingdom in 1993 in association with The Times Newspaper. The intention was simple: Provide companies with a platform that would help enhance relationships both internally (incentives, communications, human resources, etc.) and externally (clients, suppliers, etc.). In 1997 the event became so successful in the UK that the concept was rolled out around the world until it reached more than 20 countries such as India, Finland, Sweden, Spain, Italy, New Zealand, Portugal, Australia to name a few. As a result, the event is now an international network of national amateur golf tournaments promoted and run by sports marketing organisations (the licensees) in association with local national print media partners. The annual winners from each territory compete in the World Final representing not only their company but also their country and national media partner. In 2007, the Spanish company OM Premium, bought the majority shareholding in the British company World Corporate Golf Challenge Ltd. The main objective of the new management team was to increase the number of countries where the event is played, reaching 30 countries and over 150.000 players competing every year. All the World Finals celebrated under the new team directions have been a great sporting and organisational success, being considered by all the licensees as the best world finals in the history of the event.