AiM (Action Insight Management) Ltd.

Add TPO (Optimisation) to your existing TPM (Trade Promotion Management) process to increase profits & ROI. AiM provide consultancy, training and access to cloud based tools for Brand Equity Measurement, Trade Promotion Optimisation (TPO) , Practical Planning & Shopper Insights for FMCG Brands of all sizes. Action insight Management ( AiM ) help FMCG companies to maximise profit, volume and category share through improved pricing and trade promotions. Using retail data, our unique modelling tools (developed over the last decade with major international FMCG companies) find the shopper/brand insights and build predictive models to let Sales, Marketing & Finance teams easily and quickly create accurate Account Plans with confidence. Answering questions like: - How strong is my brand (versus the competition)? - How effective is price, and what is my optimum price / promo plan? - What is the break-even uplift for the feature & display cost etc. ....... the models have shown up to 32% profit uplift and over 98% accuracy. Due to this accuracy, we offer a no-lose GUARANTEE. If we cannot identify profit pool gains in the first year equal to 3% of revenue, we don't charge. Additionally, we show which of your competitors is actually affecting your sales and which of your products is growing the category when you promote. Save time and money by calling AiM. on +44 (0)7801 552037 or e-mail on info@aim-eu.com If you are a consumer goods company, selling via retail and want to increase your profits, volume or share, just get in touch for an initial conversation.