Graeme Scott Dodd
About
Graeme Scott Dodd is from Falkirk, Scotland, United Kingdom. Graeme is currently Managing Director at Action Insight Management (AiM), located in Edinburgh, Scotland, United Kingdom.
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Graeme Scott Dodd's current jobs
AiM Shopper Insights help Consumer Goods & FMCG suppliers of all sizes to maximise value from current brand equity and trade support. Using the statistical 'links' between Brand Strength, Shoppers, Competitors and Trade Support/Promotional Effectiveness enables maximum ROI. Using AiM's unique methods and self service cloud & desktop tools developed within international FMCG companies over the last 12 years, AiM drive shopper insights from retail data, build unique insight & easy-to-use predictive planning models to help maximise the ROI from promotions and feature and display costs. Has shown up to 32% profit uplift with over c.99.1% accuracy. Be delighted to hear your questions or issues so please call on +44(0)7801 552037 or e-mail at graeme@aim-eu.com