Centre for Social and Behaviour Change

Centre for Social and Behaviour Change (CSBC), hosted by Ashoka University, is set up by a grant from the Bill & Melinda Gates Foundation. The vision of the Centre is to establish an institution in India that is globally reputed for thought leadership and excellence in impactful, evidence-based behaviour change interventions for poor and marginalized populations. The Centre works in the areas of nutrition, sanitation, maternal health, family planning and financial services. The Centre executes this vision through a mix of (i) behaviour change programmes, in partnership with the Government of India and non-government organizations (ii) foundational research to improve the field's understanding of poor & marginalized communities, the channels to reach them and the content to engage them and (iii) capability building – bringing latest advances in behavioural science, design thinking, data science & implementation science to design sharper interventions