Chupi

"As a little girl I loved asking my grandmother the story behind her rings, they were little pieces of history. Precious jewellery is like nothing else in the whole world, it marks a moment and holds a magical story." Chupi Sweetman, Founder & CEO An ambition to deliver meaningful luxury treasures that celebrate life's moments of love, hope and everything in between, created sustainably and to last a lifetime shaped Chupi's vision: to transform the way people celebrate their most precious moments, and create a more beautiful tomorrow for generations to come. Since our establishment in 2013 Chupi has gathered a cult following of people who adore our pieces and their meaning. Owning diamonds is no longer exclusive to those who are given them - although our solid gold jewellery is perfect for those special gifting moments - we have taken control of our own luxuries with so many of our loyal followers purchasing their own pieces. Whether it is to mark a milestone moment or to serve as a reminder of their strength and courage, we have brought diamonds into the 21st century. Behind the pretty pink is a powerhouse team committed to ensuring our customers are at the heart of everything we do. From our tech team building innovative technology allowing for a borderless digital experience that will feel as if you are visiting our Dublin flagship store - even if you are at the other side of the world - to our brilliant store, virtual and customer experience teams who expertly bring our customers on an elevated journey to finding their future heirloom. And naturally behind the scenes, to our master crafters placing their heart into making sure each and every Chupi piece is perfect. We also work to deliver on our sustainability promise. Whether that is using 100% recycled gold, shifting our focus to lab-grown diamonds, or gift wrapping your future heirloom in the most exquisite sustainable packaging, we commit to making this world a better place for those to come.