Aaron Nissenbaum
About
Aaron Nissenbaum is from San Francisco Bay Area. Aaron works in the following industries: "Computer Software", "Internet", and "Marketing & Advertising". Aaron is currently Product Manager Lead at Twitter, located in San Francisco Bay Area. In Aaron's previous role as a Head of Product at Battle PAC, Aaron worked in San Francisco, California, United States until Mar 2020. Prior to joining Battle PAC, Aaron was a Strategic Partners, Business Platform Partnerships at Facebook and held the position of Strategic Partners, Business Platform Partnerships at Menlo Park, CA. Prior to that, Aaron was a Global Program Manager at Facebook, based in Singapore from Jul 2015 to Mar 2018. Aaron started working as Data and Identity Partner Manager at Facebook in Menlo Park, CA in Oct 2014. From Jan 2014 to Sep 2014, Aaron was Client Solutions Manager Team Lead at Facebook, based in Menlo Park, CA. Prior to that, Aaron was a Media Solutions Lead at Facebook, based in Austin, Texas from Dec 2012 to Dec 2013. Aaron started working as Media Solutions Manager at Facebook in Austin, Texas in Apr 2011.
You can find Aaron Nissenbaum's email on finalScout.com. FinalScout is a popular professional database with more than 500 million business professionals and over 200 million company profiles.
Aaron Nissenbaum's current jobs
• Business Integrity: Lead Ad Quality, Ads Privacy, Brand Safety, and Tooling product teams • Identity: Increased scale and quality of Twitter’s signal and identity graph through deterministic and ML-driven probabilistic bridges to power ads targeting, measurement, attribution, and other key Twitter products • Ads Transparency: Improved transparency into electioneering and advocacy advertising to build trust and accountability with users and regulators
Aaron Nissenbaum's past jobs
Founded, built, and launched a unique bipartisan political fundraising platform
• Product managed full data evaluation, matching, and ingestion program • Developed product roadmap, scoped global opportunities, evaluated prospective vendors, established internal alignment, launched new agreements, measured data quality, and monitored ongoing performance • Pioneered multiple new methods for monetizing third party data • Automated ingestion API and process, decreasing time taken to ingest, match, and evaluate new data sets
• Managed Facebook’s largest global data partners across all global markets • On-boarded and launched the first set of data partnerships in AU and BR • Continuously improved data quality, match quality, and data scale through development of proprietary metrics and measurement systems • Regularly exceeded company data partnership growth and revenue goals
• Built and Managed large team of CSMs in multiple US regions across several financial service sub-verticals, supporting highest priority advertisers • Developed new role and responsibility definition, on-boarding training system, career development roadmaps, and quarterly/annual growth goals
• Engineered and aligned Financial Service industry strategy with leadership teams across product, marketing, sales, and measurement • Partnered with Measurement to identify, establish, and scale measurement opportunities with prescriptive testing roadmaps • Led Global Partnership Council, providing a conduit between partnership teams, sales, & measurement
• Earned trust of top spending Financial Service advertisers through development of measurement roadmap and focus on long-term ROAS • Established successful performance-focused strategy utilizing full suite of advertising products, experimental design, and third-party technology • Leveraged SQL to creatively construct custom advertising audiences tailored to reach individual client’s most sought-after customers and leads