Aaron Wong

Responsibilities: - Lead regional South-East Asia sales & marketing team to achieve sales results, operational efficiency - Conceptualize and execute product promotions and rolling out impactful campaigns in collaboration with marketing and sales teams - Develop and lead the implementation of channel specific marketing strategies and plans in line with brand and category development - Use data analytics to analyze sales results, identify distribution gaps and brand development opportunities in each region - Reporting to global HQ in Japan for regional after-market sales and marketing activities Accomplishments - Worked with global HQ and vendor to introduce SAP Hybris based global B2B system in Singapore office, first office globally to do so, resulting in 89% increase in orders - Standardized reporting from regional distributors and implemented monitoring of sales and inventory across the S.E.A. region - Improved local purchasing and inventory situation through systematic analysis of orders/purchase, contributing to sales increase of 74% vs. previous year

Responsibilities: - Set-up Shimano South Asia sales office in India to implement sales operations and created a B2B customer network nationwide while stationed in Bengaluru for 2 years - Establish office SOP and ensure business compliance within Indian legislation - Report to group managing director and international sales director Accomplishments - Sales growth of more than double in 2020 compared to 2017 before establishing the sales office - Established various SOP for sustainable and compliant business processes - Creation of local B2B e-commerce website with vendor for easy dealer ordering - Increased number of dealers from 7 in 2017 to 120 in 2020 - Achieved positive P&L in 3rd year of operation

Responsibilities: - Manage and implement marketing activities across South-East Asia together with regional distributors - Organize brand promotion and new product launch activities - Create and expand digital marketing presence across different social media platforms Accomplishments - Established, operate and manage budgeting for Shimano Cycling World, an interactive bicycle related experience centre to promote cycling culture and Shimano brand awareness - Led social media expansion of Shimano Singapore marketing activities including the creation of Facebook/Instagram pages and development of chatbot - Drive the expansion of Shimano Service Center dealer network across South-East Asia - Worked with various cycling event organizers to sponsor and promote cycling and Shimano brand awareness including Youth Olympic Games 2010 (Singapore), Ironman 70.3 Events 2010-2012 (Singapore & Thailand) & South East Asia Games 2015 (Singapore)